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"Putting strategy front and center, this public relations writing textbook coaches students to readiness for a career as an effective strategic communicator. The book focuses on the strategic aspect of public relations writing that distinguishes it from other writing, such as journalistic or academic. It highlights the essential types of writing necessary for effective public relations in multiple media channels, demonstrated by contemporary cases direct from practitioners working today. Overviews of the various tactical formats that must be mastered for powerful, strategic public relations-ranging from social media posts and website updates to podcasts, speeches and infographics-prepare students to be effective and up-to-date professionals. Full of examples and exercises, the book's strength is in its practical utility for career preparation and success. This text is suited to public relations writing courses at the undergraduate and postgraduate level, particularly those with a focus on strategy or that combine strategy and writing into one course. Online resources include a chapter outlines; a testbank; sample homework, paper and portfolio-building assignments and lecture slides. They can be accessed at www.routledge.com/ 9781032163871"--
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Video games --- Video games --- Authorship. --- Authorship --- Vocational guidance.
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How authors and entrepreneurs can raise the money they need to support their self-publishing project. Fund Your Book serves as the ultimate guide to raising 10,000+ to self-publish a business book. More and more self-publishers are realizing that to publish a professional book, they need to hire a professional publishing team--editors, designers, printers, distributors, and more. The problem: Where are they supposed to find 3,000 to 15,000+ to publish their book? In Fund Your Book, authors learn: * how to build long-term, reciprocal relationships with influencers in their industry * the top two strategies for funding books through partnerships * a simple five-step process to fund their self-published book, and more!
Fund raising. --- Self-publishing. --- Authorship.
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"Writing Audio Drama is a comprehensive and intelligent guide to writing sound drama for broadcasting and online. The book uses new and original research on the history of writing radio plays in the UK and USA to explore how this has informed and developed the art form for more than 100 years. Audio drama in the context of podcasting is now experiencing a global and exponential expansion. Through analysis of examples of past and present writing, the author explains how to originate and craft drama which can explore deeply psychological and intimate themes and achieve emotional, truthful, entertaining and thought-provoking impact. Practical analysis of the key factors required to write successful audio drama is covered in chapters focusing on audio play beginnings and openings, sound story dialogue, sustaining the sound story, plotting for sound drama and the best ways of ending audio plays. Each chapter is supported by extensive companion online resources expanding and supporting the writers and subjects discussed and explored, and extensive information on how to access online many exemplar and model sound dramas referenced in the chapters. This textbook will be an important resource for undergraduate and postgraduate students taking modules and courses on radio drama, theatre and media drama, audio theatre, audio drama, scriptwriting, media writing"-- Provided by publisher.
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This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
Mass media --- Report writing. --- Authorship.
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Social sciences --- Social sciences --- Research --- Methodology. --- Authorship.
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Creative writing. --- Authorship --- Business writing. --- Marketing. --- Business --- Business communication --- Authors' markets --- Marketing of manuscripts (Authorship) --- Writers' markets --- Writing (Authorship) --- Creation (Literary, artistic, etc.)
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"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social media, instant messaging, blogs--we're writer more and faster than ever. With new chapters on electronic communication, 10 Steps to Successful Business Writing is your guide to holding readers' attention. Writing instructor and coach Jack E. Appleman uses examples and exercises to help you write with clarity and confidence. This updated edition covers the essentials of how to organize your text; edit for grammar, tone, and excess words; and write for any workplace situation"--Back cover.
Business writing --- Business --- Authorship --- Business communication --- E-books --- Business writing.
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Mit diesem Buch steigerst Du Deine Chance, Werbefilme oder Social-Media-Videos zu drehen, die durch die Decke gehen. Auf jeder Seite findest Du wertvolle Tipps aus der Praxis. Das Making-of in Buchform Der Blick hinter die Kulissen der Werbefilmproduktion. Von der ersten Idee bis zum fertigen Video. Welche Erwartungen knüpfen Auftraggeber, Werbetexter, Autoren, Art Direktoren, Regisseure und Produzenten an ein Werbefilmprojekt? Wie werden Werbefilme konzipiert, geschrieben, präsentiert und produziert? Für Oscar, Bär und Löwe Ausgezeichnete Storys feiern Erfolge auf Werbefilmfestivals und treten Siegeszüge im Internet an. Keine Idee – ein Horror. Das Buch widmet sich der Ideenfindung und der Dramaturgie von Werbefilmen, deckt die Erzählstrukturen ausgezeichneter Storys auf und erklärt jeden Erzählbaustein. Die Vielfalt erzählerischer Variationen wird freigelegt und dramaturgische Ansätze deutlich. Steigere Dein Potenzial für exzellente Storys mit diesem Baukasten voller Ideen. Action! Die Werbefilmproduktion. Wie findet man dann den richtigen Regisseur, die perfekte Filmproduktion und wie führt man Auftraggeber durch den Produktionsprozess? Tauche ab in die die Weiten und Tiefen der Werbefilmproduktion. Vom Auftrag über das Produktions-Briefing, die Regie-Interpretation, das PPM, die Kalkulation, den Dreh, die Montage und Postproduktion bis zur Abnahme des fertigen Werbevideos. Das Drehbuch für Gestalter, Werbetexter, Art Direktoren, Autoren, Redakteure, Producer, Regisseure, Filmproduzenten und Auftraggeber. Der Autor Dr. Albert Heiser ist Dozent an der Universität der Künste Berlin, der Filmhochschule Ludwigsburg und der ARD.ZDF Medienakademie. Er arbeitet als Trainer und Kreativ Direktor und wurde für seine kreativen Leistungen vielfach ausgezeichnet.
Marketing. --- Motion picture authorship. --- Theater commercials (Motion pictures)
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Video games have become the world's largest leading cultural product. Though disputed in the past, the narrative qualities of video games have finally secured distinction in the realm of art. This is especially true for interactive games. Writing an Interactive Story will help the reader in navigating the creation process of interactive scripts, in addition to discovering behind the scenes narrative choices of renowned games, and will help you to harness your inner creativity. Guided by master interactive scriptwriters, the text presents its content in the form of a unique writing workshop. With interactive game writing, the player becomes the star of the work. Thanks to this method of storytelling, the morals of the game become resonant. This is because the weight of the narrative's choices and consequences rest fully upon the player. It's the ultimate narrative. Whether you are a video game enthusiast, student, or professional, discover how to create a more immersive personalized experience than ever before and give your players the opportunity to write their own destiny through their choices. The methods, strategies, and secrets of this new art await you. Features exclusive interviews with: David Cage - BAFTA Award for Best Story - Heavy Rain Jean-Luc Cano - BAFTA Award for Best Story - Life Is Strange Joe Penny, David Bowman - Telltale's The Wolf Among Us, The Walking Dead Benjamin Diebling - Beyond Two Souls, Detroit: Become Human Erwan Le Breton - Ubisoft Thomas Veauclin- The Council Fibre Tigre - Out There "Written from the author's workbooks and compiling 18 years of experience, this book is intended for students and professionals of animation and is a teaching manual exclusively devoted to the work of the animation. It provides the keys to understand the principles of movement in animation and how to transmit that to characters"--
Interactive multimedia --- Animated films --- Plots (Drama, novel, etc.) --- Authorship.
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